My design process – Fresh Orange Design

I have recently been contacted by a dear friend and she wants an illustration.
I admit that the first feeling is fear of not having enough experience or maybe not doing something they would like or love. Nevertheless, I do find so much joy in doing illustrations that it doesn’t matter at all if they are going to use them, I enjoy the process.

Here is a step-by-step of Mi Chinita’s logo. The brand was intended to sell nice accessories for girls.

Here is the first sketches, my friend decided to join two of these ideas

Here is another set of ideas, because ideation-wise, the more ideas you have, the better.

Do not believe me?

“The more ideas the better: a broad pool to choose from increases the likelihood that one of the ideas will be the seed for a great design solution.” https://www.nngroup.com/articles/ux-ideation/